Jacob Horne is an Australian-born, New York-based technologist and artist, best known as co-founder and CEO of Zora, the onchain media protocol and marketplace he launched in 2020 after working as a product lead at Coinbase, where he helped create the USDC stablecoin. Before founding Zora, he made and sold GAN-generated artworks on SuperRare in 2018 under the pseudonym 'Zora Soburin' - the same wallet that minted these works went on to register the zora.eth and jacob.eth ENS names in 2019. He was named to the Forbes 30 Under 30 Art & Style list in 2023 for his work helping artists and musicians capture the value of their work through NFTs.